Maintaining a strong market focus is crucial to Rainier PR’s success, so in 2005 Rainier PR spun out a consumer tech division called Custard PR with a dedicated management team and its own business plan, as a focus for its consumer clients.

In order to achieve business objectives, a proactive new business drive was embarked on. The strategy was to target smaller companies in the digital lifestyle market to showcase Custard’s ability to develop, drive and implement strategic, creative campaigns that deliver results beyond expectation.

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