Jun 19 2009

Seymourpowell triumphs at D&AD

Seymourpowell, the leading design and innovation company, has added yet another yellow pencil to its collection.

The D&AD awards are the biggest and the best, rewarding outstanding creativity, mould-breaking thinking and the highest standard of design and innovation.

Seymourpowell has won the yellow pencil D&AD award for the Quantum AMS saddle; a saddle that has been 10 years in design and development and has turned the saddle market on its head. A traditional saddle exterior that belies the formula one technology underneath and brings true innovation to a market that has been unchanged for 200 years.

Adding to the cabinet of 40 plus awards Seymourpowell has won over the years, Dick Powell says: “This is terrific - an award for something physical, mechanical and really hard (a ten year gestation) is very satisfying. Many of the Seymourpowell family have had a hand in this over that time; many thanks to all and well done.”

“The Quantum is unlike anything the equestrian industry has ever seen before”, says Matthew Stockford, Managing Director, Quantum. “Seymourpowell has helped us achieve a revolution in saddle design and construction that enhances performance, stability and comfort for both horse and rider. The results have been staggering, and we are very proud have worked with Seymourpowell and win such a prestigious award.”