Oct 30 2009

Seymourpowell create new look for Visine packaging

Leading Global innovation & design company Seymourpowell has created new packaging for the EMEA range of Visine eye drops by Johnson & Johnson Consumer Europe, a division of Cilag GmbH International.

Visine is a well known brand sold in most of the markets across Europe and Africa. Johnson & Johnson Consumer Europe, a division of Cilag GmbH International, wanted to modernise and clarify hierarchy and on pack communication as it is sold through pharmacy only. At the same time, they took the opportunity to reduce overall manufacturing costs by making the packs trilingual. Some core brand equities from the packaging were required to remain the same, thus challenging Seymourpowell to push the design to work harder in order to achieve all the requirements and also increase number of languages on pack.

Seymourpowell created a strong brand look and feel that was consistent across the range.  Colour coding, the large Visine eye imagery and clear pack navigation ensures the pack feels consumer friendly whilst maintaining its medical credentials.

Lenka Vychytova, Franchise Manager for Visine added, “Seymourpowell created a strong and modern brand look and feel that communicates successfully the brand equity and the varied product platforms.”