May 25 2010

Branded to overhaul brand positioning for Clinton Cards

Branded has been tasked with undertaking a wide-ranging appraisal of the brand positioning and strategy for greeting cards retailer Clinton Cards.

The work undertaken by Branded will result in a complete review of Clinton’s branding and portfolio, and is expected to culminate in a number of changes to the brand, as well as an update to the store design and layout.

This is the first time that the card retailer has undertaken such a comprehensive review. The work is expected to conclude towards the end of the year.

Phil Ley, MD and founder of Branded says, “Clinton Cards is the largest retailer of greeting cards in the UK and a stalwart of the high street. We are really excited to be working with the Clintons team to rejuvenate the brand 42 years after the first shop was opened.”