Raymond Loewy believed that creative thinking is rooted in an understanding of a client’s business, its pressures and ambitions - this continues to drive us as a group today.
Raymond Loewy with his 1962 livery design for Air Force One
1963 Studebaker Avanti
1954 Greyhound bus
Loewy’s Heritage
Raymond Loewy has been variously described as ‘the father of industrial design’ and ‘the man who shaped America’ for his influence on design and image. He started Loewy in 1929. He was featured on the front cover of Time magazine in October 1949, with the headline ‘Designer Raymond Loewy: He streamlines the sales curve’. His curvaceous, 50s design style was known as streamlining - an influence that can still be seen today in the Chrysler PT Cruiser or the SMEG fridge.
His more famous creations include: Lucky Strike cigarette packaging, the slenderized Coca-Cola bottle, John F. Kennedy memorial postage stamp, interiors of Saturn I, Saturn V, and Skylab, Greyhound bus and logo, Shell International logo, Exxon logo, U.S. Postal Service emblem, Frigidaire fridges and Studebaker Avanti, Champion and Starliner cars.
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